Samsung QE77S95DATXXU TV 195.6 cm (77″) 4K Ultra HD Smart TV Wi-Fi Black(QE77S95DATXXU)

OLED Glare Free
Watch without distracting glare
Every seat is a great seat. OLED Glare Free technology significantly reduces glare so you’re not distracted from the action on screen. From midday matches to late-night movies, no need to close curtains or dim lights so you stay focused on the action.

OLED HDR Pro
Our highest HDR OLED brightness and breath-taking contrast
Discover the true beauty in every scene, just as directors intended. With cutting-edge HDR OLED Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast. Become immersed in the lifelike picture.

Smart TV powered by Tizen
Your favourite apps on the best-selling Samsung Smart TV
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps – all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.

Samsung TV Plus
Entertainment for every day. Always for free.
Watch 1000s of TV shows and movies, for free, with Samsung TV Plus. Get instant access to live and on demand entertainment like The Graham Norton Show, Narcos, and Mad Men. Stream the latest news on CNN and catch-up on kids shows, sports highlights and more with no strings attached.

What HiFi – 5 stars
(QE65S95D)

Expert Reviews – Best Buy
(QE65S95D)

Trusted Reviews – Highly Recommended
(QE65S95D)

OLED Glare Free
Free from distracting glare

OLED HDR Pro
Our highest OLED brightness

Infinity One Design with One Connect
Our slimmest profile with just one cable

NQ4 AI Gen2 Processor
Our most intelligent 4K processor

OLED
‎ Pure blacks and bright whites from individually controlled pixels
Experience the magic of cinematic viewing, in your living room. Rather than using a backlight, OLED technology allows each pixel to be individually controlled – creating pure blacks, bright whites and epic contrast. Combined with Pantone validated colour accuracy, everything you watch comes to life in stunning realism.

Expert Calibration
Brilliant colour, fine-tuned by the experts
Enjoy brilliantly mastered colour and truthful picture quality, that’s already been calibrated by the experts. We bring you professional-grade colour calibration, without having to bring in the professionals.

4K AI Upscaling
Watch in glorious 4K, even if it wasn’t filmed that way^[1]
From news to classics, our most powerful 4K processor elevates all content to breathtaking 4K Ultra HD, regardless of the source. With AI and 20 neural networks, our TV intelligently analyses images and restores detail for a stunning visual experience.

Real Depth Enhancer
Depth perceived just as a persons eyes would
Real Depth Enhancer adjusts the foreground contrast to mirror how human eyes process depth. So when you are watching a nature documentary, it enhances an elephant’s wrinkles while leaving the background as it is – just like a person’s eyes would.

Infinity One Design
Our slimmest profile
With our slimmest profile and the ultimate clean cable solution, every inch has been engineered to blend seamlessly into your space.

One Connect Box
Just one cable for all of your connections
With only one cable connecting to your TV, all of your devices plug into the detachable One Connect Box rather than the back of your TV. Now you can place your devices up to 2.5m away – or even hidden away in a cupboard.

Dolby Atmos®
Cinematic sound reimagined with Dolby Atmos and your TV’s 8 speakers
Dolby Atmos delivers a sound experience that you can feel all around you. It works with the TVs 8 built-in speakers to create an incredibly immersive and realistic impression of sound. When a helicopter flies overhead in your favourite blockbuster, it feels like it is actually flying over you.

Samsung Q-Symphony
Samsung TVs and soundbars play together in perfect harmony
Enhance your Samsung TV experience with a Samsung Soundbar. Designed to work in perfect harmony, enjoy exceptional sound from both your TV and soundbar speakers – at the same time. Get the audio experience your Samsung TV deserves.

Object Tracking Sound+
8 dedicated speakers follow the action on-screen
An immersive TV surround sound experience that puts you in the heart of the action. 8 speakers built-in to the four sides of the TV make the sound follow the action on screen. Hear a car zoom along the screen, the crowd cheer all around you, or the dialogue come from where the character is standing.

AI Sound
Sound optimised for your room and content
Using AI and 20 neural networks, the TV optimises the sound for what youre watching and where youre watching it. It automatically tailors the sound to your space; clarifies voices over background noise; and adapts the sound to match the type of content youre watching. You’ll hear every detail.

Cinematic Q-Series Soundbar
3D surround sound for the ultimate cinematic experience

Ultra Slim Soundbar
Impossibly slim and packed with powerful sound

Essential B&C-Series Soundbar
Hear more than just TV sound

Gaming Hub
Where gaming comes together. No console required^[2]
Samsung Gaming Hub brings together the biggest console and streaming games from Xbox and other industry-leading partners, all in on one place^[2] With no downloads, storage limits or console required, just turn on your TV and play.

Motion Xcelerator 144Hz
Experience ultra-smooth TV gaming with up to 4K 144Hz motion^[3]
Designed for next-gen consoles and PC Gaming^[3] , it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.

AI Auto Game Mode
Game settings automatically adjusted by AI
Get the edge over your competition. AI Auto Game Mode recognises the genre of game you are playing, and automatically adjusts the settings. RPG? Witness incredible graphics. Racing? Experience ultra-smooth motion. So all you need to do is turn on your game and play.

Game Bar
Optimise your gaming experience
The advanced Game Bar^[4] lets you quickly optimise your gameplay—whether thats switching aspect ratios, checking input lag, activating virtual aim point or minimap zoom. Choose to play at wide 21:9 or ultrawide 32:9 aspect ratios and see more of your surroundings at once.

FreeSync Premium Pro^[5]
HDR Gaming without screen tearing and stuttering
AMD FreeSync Premium Pro works with your next gen console to give you an exceptional gaming experience: combining reduced screen tearing and stuttering with exceptional High Dynamic Range (HDR) visuals^[5]. Watch your games come to life in spectacular colour and vivid detail.

SmartThings
Control your smart home from your TV
From game consoles and smart lighting, to speakers and 1000s of smart devices, Samsung Smart TV gives you control at the touch of a button^[6]. You can even monitor home cameras, or see whos at the door from the comfort of your sofa. All to make your life easier, more secure, and more connected.

Multi View
See it all at once, on the big screen
Never miss another moment. With Multi View, you can play your mobile content alongside the TV, all at once, on the same screen. Simply pair your smartphone to your TV with screen mirroring to split the big TV screen^[7]. Handy if you want to keep an eye on the football score whilst watching a movie.

Samsung Daily+
Manage your daily activities
Samsung Daily+ brings together apps such as SmartThings, Workspace and Samsung Health so that you can easily manage your daily activities and lifestyle from the comfort of your TV.

Samsung Knox Security
Your privacy. Secured.
Samsung Knox ensures that confidential and sensitive data stays safe, with multi-layered security; automatic blocking of harmful attacks; and constant audits, updates and monitoring^[8]. It even protects all the Home IoT devices connected to your TV^[9]. It’s your privacy, secured.

SolarCell One Remote
Control all your devices with one solar-powered remote
Consciously crafted, the universal remote can control all of your compatible devices. It charges on indoor light and keeps its charge from Radio-Frequency power harvesting, so you don’t need any disposable batteries^[10].

AI Energy Mode
Monitor and reduce your energy consumption^[11].
Save energy^[11] with AI Energy Mode and SmartThings^[12]. With AI Energy Mode, your TV adjusts the brightness depending on the content you are watching and the surrounding light levels in your room^[13] to reduce overall energy consumption. Then, you can monitor the energy usage of your TV and other compatible devices through Map View on your TV.